Client question: I color my hair, and even though I use conditioner every day and get regular cuts, it still looks damaged and lifeless. What can I do?
What the pros say:
Every time you color your hair you are opening the hair cuticle, which causes your hair to look and feel rough and damaged. Use a daily, in-shower, color protection treatment like Advance Techniques Color Protection Lock-In Treatment, which will smooth and seal the hair cuticle to help maintain color longer and leave hair looking shiny, smooth and vibrant.
What the pros say:
Every time you color your hair you are opening the hair cuticle, which causes your hair to look and feel rough and damaged. Use a daily, in-shower, color protection treatment like Advance Techniques Color Protection Lock-In Treatment, which will smooth and seal the hair cuticle to help maintain color longer and leave hair looking shiny, smooth and vibrant.
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